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The heart shape is a brilliant cut which typically contains 59 facets but that can be modified so that the number of pavilion main facets may be 6, 7, or 8.
The length-to-width ratio of the heart can vary. Fat hearts will have ratios in the 0.85 to 1.00 ratio while skinny hearts are will be greater than 1.00. The best ratio for you will depend on your personal preferences so do your shopping to determine what you like best. As with fancy shapes in general, cutting parameters are for the most part determined by the shape and nature of the rough diamond crystal.
Cutters are sometimes motivated to cut a heart shape when a large inclusion in a particular location must be removed. By orienting that inclusion to the heart's cleft, maximum weight retention can be achieved.
Most heart-shaped brilliants are purchased as single diamonds, most commonly for Solitaire rings in sizes of a half carat or above. Solitaire rings are also popular as are matched pairs for stud earrings and side stones for diamond rings.

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